30th October 2008
Two of the main concerns I hear over and over is from people telling me they don't have time for marketing, and that they are frustrated because they aren't converting interest into paying business. The good news is, the ‘Marketing Funnel' can help you ...
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29th October 2008
Since I was a small child, I've always loved reading. Even though I don't buy as many books as I used to (I've learned that the real 'meat' is contained in the higher priced home-study courses and trainings offered by these authors), my love of books has...
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29th September 2008
If you're getting feedback along the lines of "not interested", "not right now", "call back in a month", then what the prospect is telling you is "this isn't a priority right now".
But my point is this. If what you're offering ISN'T a priority to your...
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19th September 2008
I once worked with a business owner who, on the surface at least, appeared to be doing ‘all the right things'. Yet he was frustrated that his marketing efforts weren't producing the results that he wanted.
What was even more puzzling for my client wa...
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11th September 2008
Many of us put off creating or overhauling our marketing materials until we have "time." But with all the responsibilities we have, who on earth has time? In my experience, the time excuse is very often a smokescreen, covering the fears hidden underneath....
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23rd June 2006
Copyright 2006 Bernadette Doyle
The first hard lesson I learned when I started my own training company was that businesses can take A LONG TIME to make a decision! However well a meeting went, however much time I put into a proposal, it seemed decision...
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22nd June 2006
Copyright 2006 Bernadette Doyle
When a client is thinking about hiring you, two major questions in their mind are: 'Can this person deliver what they say they can deliver?' and 'Will their approach work in our particular business?' The trouble is no cl...
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